I caught up with Tom, the 25-year-old CEO of Tom Cridland – a British menswear brand. The Evening Standard describe Tom as “a tailor to the stars”. I found Tom’s attitude and thoughts inspiring and motivational. Find out how the brand came about and get to know Tom below…
- What ignited the spark in you to start Tom Cridland? How did the idea for your business come about?
My desire to set up Tom Cridland stemmed from my own dissatisfaction in finding the perfect pair of trousers. I thought, this is such a staple garment and really should be made easier for people to find. I also found that when I did eventually find garments that I liked, I would find myself searching for a similar product 2 years on, mainly due to wear and tear. I believe such a staple item should be crafted with care. And I was keen to do something about it.
- Tell me about ‘The 30 Year Sweatshirt’
The 30 Year Sweatshirt is our cry against fast fashion. I wanted to make a point that clothing should be durable, especially when it comes to such a staple wardrobe item as a colour-block sweatshirt. I also wanted to encourage people to think about how their clothing choices impact natural resources.
As such, we created a sweatshirt guaranteed for 30 years – that is to say, if it should come apart anywhere during this time, we will repair it for you free of charge.
- What is your favorite aspect of being an entrepreneur?
Having the freedom to be creative is definitely one of my favourite aspects of being an entrepreneur. I love finding new and innovative ways to achieve results and having the ability to experiment with several ideas.
- What does a day-in-the-life of Tom Cridland consist of?
No day is the same. One day I may find myself working at our shop, conducting press interviews there, another I’ll be visiting a PR client in Devon or visiting my supplier in the Portuguese countryside. My hours are very irregular as well, there will be days where I have fairly usual working hours, but many where I’ll be up at 3am, whether it’s to speak to an overseas radio station or merely catching up on emails!
- What motivates you?
I feel I work harder if I’m doing something I enjoy, so I don’t need to keep myself motivated because I love what I do!
- What do you get up to in your spare time?
I have several hobbies – I love music and have built up an extensive vinyl collection. I enjoy hanging out with my girlfriend and we love traveling and exploring new cities together. I’m also always on the look out for new brands and products to add to my wardrobe!
- If you had one piece of advice to budding entrepreneurs just starting out, what would it be?
Don’t be afraid of failure. There will be times where you feel like you’re not getting anywhere and then all of a sudden your hard work seems to pay off. And always aim high!
- What’s next for Tom Cridland, the boy and the brand?
We’re in the process of launching our 30-year Jacket to add to our 30-year collection. We always take customer feedback into account and use this to grow our collection. We also have plans to introduce Tom Cridland shirts and a 30-year Christmas jumper in time for Christmas!