Roots Shampoo and Conditioner Review

– this post contains gifted products –

*UPDATE [January 2018]*

This post continues to get rather a lot of attention, months later. Unfortunately, soon after I published this post, I stopped using the products. My hair felt greasy a LOT quicker, but at the same time – like straw? It became much more flyaway too.

Whatever was going on, I wasn’t loving it and I wasn’t prepared to stick it out for longer hair…! I’ve got no one to compare to so I don’t know if this is just me – but my hair pretty much went back to normal once I switched back to my original shampoo.

I wouldn’t recommend it.


As you know, I love a new shampoo, and I’ve been using Roots Double Effect Hair Growth Shampoo and Conditioner for a good couple of weeks now.

Roots is represented as a brand new hair-care range designed to help keep hair healthy and fight the impact of ageing for both men and women, and is launching in the UK from August 2017. Roots is the “first and only hair-care brand that helps prevent hair loss and increase hair growth whilst simultaneously addressing second, additional hair complaints such as dandruff, sensitive scalps and oily hair”.

Vegan friendly, paraben, sulphate and cruelty free, Roots allows you to “take charge of hair loss whilst ensuring that your hair’s needs are well looked after.”

I had my majorly long hair cut about three years ago and have loved the change – I won’t grow it that long again but I would like a LITTLE extra length – anything that can help me out is a bonus.

First impressions, both the shampoo and conditioner leave my hair feeling really clean which is always a plus. I have also been using the Intensive Spray for an extra boost too (it smells divine!). The first time after I washed my hair with the shampoo and conditioner, I let my hair air dry. This way, I could get a sense of how my hair felt after using the products, without any additional products in my hair. And I have to say, my hair did feel super soft!

In terms of hair growth, the product information for the conditioner is as follows:

– Hair growth conditioner that stimulates stronger, thicker hair growth, with active 1% Procapil

– Paraben free, sulphate free. Vegan friendly, cruelty free and naturally derived ingredients.

– 23% hair increase in males after 4 months of use. +55.1% hair increase in females after 4 months of use

The science behind, dermatologically tested Roots, is a unique formulation with the key ingredient Procapil, which has many proven benefits including rejuvenating and feeding the hair follicle to prevent hair loss for both men and women. I can’t say for definite if I’ve spotted any real extra hair growth yet – but I’ll keep you posted.

The only thing I found a bit annoying was how fiddly the lids are – the lid comes away completely from the product, with another smaller flip top lid inside. Because of this (and the size of the bottles) I found I was dropping lids all over the place when I used it.

Really nice amount of product for the price too. Give it a go!

The full range is available here.




  1. 10th October 2017 / 4:02 pm

    I’ve been using the shampoo and conditioner for 2 weeks. I was losing scary amounts of hair which had been on going since last summer. My hair was also extremely dry and brittle. I’d got to the point where I didn’t want to touch my hair and washing it left me feeling depressed. I’m now losing about 80% less on a daily Basis and my hair feels so soft and has more shine and body to it. I can highly recommend giving it a try. I’m so pleased with the results In such a short time

  2. Sharon Todd
    30th March 2018 / 11:53 pm

    Given up on this after 3 months, no difference in hair loss. Gave up because my hair has become coarse and lifeless.

    • ellainthebigcity
      30th March 2018 / 11:56 pm

      I agree! Did you read my updated section at the bottom? It made my hair feel like straw! Sorry it didn’t work for you and hope you find something that does x

  3. Gh
    15th April 2018 / 8:27 am

    My concern is customer service – there is none ….. 1 out of 10 on this front! Very disappointing indeed…..

  4. Carol Bluer
    18th April 2019 / 3:00 pm

    After 5 months of using both sensitive roots shampoo and conditioner my scalp has become very itchy and is unbarable

    • ellainthebigcity
      26th April 2019 / 12:43 pm

      I know right?

      I really don’t think it works! I went back to my normal shampoo and have just been using a light serum when it’s wet. It may not be thicker but it’s much shiner and lovely to work with.

  5. Fee
    2nd August 2019 / 8:54 am

    Hi can you tell me what your normal shampoo is? Just curious if you’re using another to combat hair loss ect. I’m a hairdresser and I can tell you that shampoos like this will dry hair out as they are a deep cleanse product to help remove impurities and silicones from other products that can clog the hair follicles which stops them growing. Best thing to do is use a treatment conduit we once a week like olaplex to combat dryness

    • ellainthebigcity
      2nd August 2019 / 3:24 pm


      So I wrote this post two years ago now and updated it because it continues to get a lot of attention. I was intrigued to use this as I’ve always had very fine hair, and wondered what it would do. Safe to say, I really didn’t like it! I think the reason people come to this blog in particular is because there isn’t that much information out there on this product and what it actually DOES, i.e. what you said about drying hair out. That’s definitely what happened to mine. I think it’s important that brands are transparent about what the product actually does, as it may be that people think the product magically grows hair.

      In terms of my hair routine now, I use Herbal Essences Hello Hydration, followed by a serum by Pantene for my ends. I don’t have my own Olaplex – it’s on the list, but I do get the treatment when I’m getting my hair done.

      Thanks for your comment, again – appreciated 🙂 Ella x

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