JUST A LITTLE REBRAND, BABY

Welcome to the new-look blog!

I’ve run this blog since 2012 as an outlet for my creativity – especially back when I was selling bratwurst for a living. Since then, it’s grown into something I couldn’t have fathomed when I started it.

It’s opened many doors for me; socially, professionally and commercially and I’m so happy it’s expanded into something that’s (almost) financially viable.

That said, I just felt that the title ‘Ella in the Big City’ no longer reflected the direction of the blog.

I chose to simply refresh the blog as myself: Ella Lucie. Ooh, sounds terribly narcissistic, put like that doesn’t it? Soz.

I spent ages fucking about with colour picker tools, and finally settled on this colour. It’s seriously heading into Millennial Pink territory but I properly rate it.

I wondered about changing the tone of my writing, cutting out the swear words for example. BUT. I absolutely love coming across blogs that are clearly written by people who have a passion for it, and I can lose hours going through previous posts, simply because they make me laugh, or because they have a particularly exciting writing style.

Also, I believe there’s a really fine line to sponsored content. There’s nothing more annoying than a blog filled with nothing but saccharine sweet reviews whilst being practically smashed over the head with affiliate links: nah mate. If I’m lucky enough to be offered a product or experience, I’ll write about it because I like it.

So, because of this, I decided against changing anything about my writing. This blog is mine. If I want to sit down and bash out a sweary, 1,500-word emotionally-charged post, I will.

WHAT I’M TRYING TO SAY IS: I’m really thrilled that this platform is heading in the right direction, but I think what’s most important to me is that I’m still writing for the love of it. But, if you want to come along for the expletive-filled journey, you are so welcome. Bring wine.

E x

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