Five Tips For Growing Your Side-Hustle

pot plant in a pink pot, next to a side-hustle notebook with a pen laid across it. A cup of coffee sits next to them in an orange mug which reads go get em

2020 is the year of the side hustle. COVID-19 has allowed thousands of people to take a little bit of time off ‘real life’, and put their efforts into their passions. Whether that’s freelance writing, a craft business or even making artisan jam, it’s getting to the point where people are actually seeing that they could make a profit from their humble hobbies and side-hustles.

For the last two years, I’ve been doing what was once my side-hustle full-time. It took a while, not going to lie – but I got there and I am never going to look back. Honestly, the idea of going back to an office, unless it’s completely on my own terms, fills me with dread. 

I’m not a side-hustle genius, everyone is on their own journey, and what works for one may not work for another, but there are a few fool-proof things you can do to give you side-hustle the best chance of growing into something that can sustain you full-time.

Organise Your Day

Organisation is important, and planning out your day properly is essential. I can’t stress the importance of having a good to-do list! We all have the same amount of hours in the day to work with, so how could you go about utilising yours more? Don’t worry, there might be periods within the day that you get lethargic or procrastinate, and that’s fine. There’s nothing wrong with having a quick flick through Instagram, or a scroll through Twitter – none of us can be productive all of the time. Just don’t let it consume your day. I always do the thing that I’m dreading most, first thing. It’s called ‘eating the frog’. Just do it, and everything else will be easier to deal with and you won’t have that one thing hanging over you.

Outsource What You Can’t Do On Your Own

I can only speak from my own experience, but outsourcing can really help your business, regardless of whether you’ve just started it or you’ve been going for a while It can be hard to manage all the things that need doing with the limited time you have. Personally, I’m looking to take on an intern if I can, to help me with all of those little fiddly bits I keep pushing back but which need to be done – I usually end up doing them at the weekend and I really want to reclaim that time! If you have a side hustle, you probably don’t have the full day to take advantage of, so it’s worth outsourcing some of the tasks out to companies or individuals who can help. Companies like OBT exist to help individuals and businesses to utilise their time more by taking some of the workload needed.

Use Social Media Like A Personal Billboard

It’s important to not shy away from social media because every man and his dog is on some form of social media, even if it’s just to observe what other people are doing. I use Twitter and Instagram to promote and grow my business, to interact with others in the same space and also to spot opportunities! For your side-hustle, you should be making use of this huge global potential that social media can offer – don’t write it off.

Listen To Criticism

It can be super hard to listen to feedback about your side job. Like, it’s your baby right? It’s personal to you and that’s great, but there is a danger that what you’re doing is too close to you and you can’t see the woods from the trees. Take constructive criticism for what it is and see it as an opportunity for growth and learning.

Sell Yourself (Not Like That)

When you’re running a side-business, every social occasion, whether it’s with family, friends, colleagues, or on a professional level, can be an opportunity for a conversation about what you do and how you can help them. Don’t shy away from promoting yourself or your business. For me, it’s as simple as asking if people have a handle on their internal comms, or if they’ve someone in-house for their blog work. Often they haven’t, and BINGO, I’ve set up a pitch call for the following week.

You’ve worked hard to get where you are right now – tell people about it! Grab some business cards with your website, social handles and most importantly your NAME, so people don’t forget you.

Good luck, I can’t wait to see what you can achieve! Keep me updated?

Hair and Makeup By Gabrielle X Ella Delancey

bride and bridesmaids in pink blush dresses

I worked with Gabi to create snappy and engaging content for her Instagram feed and collaborate with her to write short and longer form pieces for her website blog. In addition, I liaised with Gabi to create new and updated website copy to attract and retain clients.

KOSSIE x Ella Delancey

Pink Pencils

I’m currently writing for KOSSIE, a lifestyle magazine for women. My pieces revolve around mental health, wellness and mindfulness. Here are a few examples.

I also proofread most of the English content on the website on a weekly basis and collaborate with the team on upcoming content plans, interviews, social media posts and engagement. 

BROMPTON BICYCLE X ELLA DELANCEY

I worked with Brompton Bicycles to bring their customers experiences and stories about owning a Brompton Bicycle to life. I edited long-form case studies into cohesive, easy-to-digest blog posts for the Brompton website as well as writing up company events and news.

Cambridge Makeup Artist X Ella Delancey

CMA Wedding Image

I work with the wonderful Kerry to create blog posts aimed at her boho bridal audience.