‘Impossible’ hits the West End – interview with Sabine van Dieman and Josephine Lee



Impossible, the breath-taking magic spectacular thrilling audiences worldwide, is back by popular demand, returning to its home in the West End for a strictly limited season.

Featuring the world’s greatest illusionists live on stage in a daring, jaw-dropping display of magical artistry Impossible will electrify and amaze theatre-goers of all ages.

That’s not all! In an exclusive guest appearance, Britain’s Got Talent’s Richard Jones joins the show. I loved him on BGT (helps he is super good looking, too).

I caught up with Impossible’s Conjurer Sabine van Dieman and Grand Illusionist Josephine Lee to find out what it’s like to perform on the West End and how it feels to be representing women in the magic world – see their responses below.

Stay tuned for a review of the show when I check it out on 13th July!

How does it feel to be performing on the prestigious West End?

Sabine van Diemen – It’s amazing, literally a dream come true. Being from Holland and being able to perform on the prestigious West End is unbelievable. I love the idea that so many great theatre people performed there. Awesome I’m excited!

Josephine Lee – I am absolutely thrilled and very excited. This will be my third show in the West End but my first show as one of the leads and it’s always so exhilarating to be part of the West End community.

Sabine van Diemen
Sabine van Diemen

When did you realise you wanted to be a magician? How did you get into it?

SD – When I was 18 I was dancing in the Holland Show Ballet and there was a magician doing a piece in between the two parts of the show. One of the assistants got injured on the day of opening night and they looked around the ballet and said: YOU! I had an hour to learn 6 tricks. I was so nervous but the show went very well and the adrenaline rush was indescribable. I was instantly hooked!

JL – I was working as a dancer in a magic show touring Europe for the world famous magician, Hans Klok. I finished the contract moved back to London and 6 months later I had a call from him saying a position had become available as his assistant and would I consider moving to Holland permanently to work for him. I thought to myself Ill just go for 3 months, came home 5 years later! An audience’s reaction is so unbelievably different to that of dancing that I just couldnt give up the thrill of it.  

The magic world is dominated by men and it’s rare to see female magicians. Are you treated any differently because of this?

SD – People are always very surprised when they hear what you do, but in a very good and positive way! They instantly think you are this strong, fearless power woman. Which we are obviously (hahaha). I don’t feel that we get treated very differently

JL – This is a great question and one that I feel I wish we were more often asked directly instead of assumptions being made on our behalf. I have read a lot on the views of feminism in magic and I must say I very rarely agree with any of them. The magic industry is heavily dominated by men, not because women are not given the opportunities men are but because there are not enough women taking that step and given it a go. I have had nothing but help, advice, encouragement and guidance from the magic community which is predominantly made up of men. If we are treated any differently its definitely in a positive way, theres a lot of enthusiasm towards female magicians taking to the stage.

Josephine Lee

You are both trained dancers. Are you still dancing when not performing? If not, do you miss it?

SD – I’m still choreographing which I absolutely love. I’m not dancing so much anymore and that’s totally fine! I always liked magic way more!

JL – Dancing is slowly starting to take a back seat in my life and I find myself starting to pick and choose the jobs I take which I believe is quite possibly the beginning of transitioning into the next stage of my career. I dont believe its something I could ever give up though whilst my body still allows me, I think that would be a huge regret of mine in later life. I would like to hope Ill still be dancing in my 90s with my walking stick!

What do you get up to in your spare time when not performing magic?

SD – A lot! I still do a lot of modelling gigs as well as choreographing and producing shows for a big events company back in Amsterdam! Other than that I do kickboxing multiple times a week. Love to travel, shop (I need to stop that) go out with friends, cook, I’m an obsessive house cleaner haha and I just wander around Amsterdam!

JL – I do a lot of Yoga, I would say its more of an obsession than a hobby! I also love to read and my true passion is for travel so Im always planning my next adventure. Im not very good at relaxing so if im not working Im working on what ever Im working on next!

What’s next for you both? Do you have any more career goals for the future?

SD – You must have career goals! Or at least goals in life! That’s the fun part to see how far you can go! As far as the West End I feel totally blessed and I would love to tour the world with the Impossible cast and crew! Who knows? Anything is possible! Let’s go Vegas, Broadway, a big Asian tour? As long as we can keep doing what we love and bring the magic to the people!

I’m very happy to be working with Jo (Josephine Lee) and bring the audience some girl power!

JL – I believe its so important to keep yourself creatively stimulated so I never stop working on reaching the next goal. Im currently working on a very exciting project. My aim is to create a very unique act and intertwining all my skills into one. Theres so much magic in the public eye now and its becoming more and more popular with all these talent shows. Its truly so wonderful because it pushes us to step it up a notch and dig deep to create pieces no one else is doing, at a time like this you have to be unique. Its such an exciting time for magic!

Impossible runs from 8th July to 27th August at the Nöel Coward Theatre – tickets can be bought here.


Interview || Tom Cridland

Screen Shot 2016-01-19 at 21.48.36
Tom Cridland

I caught up with Tom, the 25-year-old CEO of Tom Cridland – a British menswear brand. The Evening Standard describe Tom as “a tailor to the stars”. I found Tom’s attitude and thoughts inspiring and motivational. Find out how the brand came about and get to know Tom below…

  • What ignited the spark in you to start Tom Cridland? How did the idea for your business come about?

My desire to set up Tom Cridland stemmed from my own dissatisfaction in finding the perfect pair of trousers. I thought, this is such a staple garment and really should be made easier for people to find. I also found that when I did eventually find garments that I liked, I would find myself searching for a similar product 2 years on, mainly due to wear and tear. I believe such a staple item should be crafted with care. And I was keen to do something about it.

  • Tell me about ‘The 30 Year Sweatshirt’

The 30 Year Sweatshirt is our cry against fast fashion. I wanted to make a point that clothing should be durable, especially when it comes to such a staple wardrobe item as a colour-block sweatshirt. I also wanted to encourage people to think about how their clothing choices impact natural resources.

As such, we created a sweatshirt guaranteed for 30 years – that is to say, if it should come apart anywhere during this time, we will repair it for you free of charge.

Daniel Craig in Classic Navy Timeless Chinos
  • What is your favorite aspect of being an entrepreneur?

Having the freedom to be creative is definitely one of my favourite aspects of being an entrepreneur. I love finding new and innovative ways to achieve results and having the ability to experiment with several ideas.

  • What does a day-in-the-life of Tom Cridland consist of?

No day is the same. One day I may find myself working at our shop, conducting press interviews there, another I’ll be visiting a PR client in Devon or visiting my supplier in the Portuguese countryside. My hours are very irregular as well, there will be days where I have fairly usual working hours, but many where I’ll be up at 3am, whether it’s to speak to an overseas radio station or merely catching up on emails!

  • What motivates you?

I feel I work harder if I’m doing something I enjoy, so I don’t need to keep myself motivated because I love what I do!

  • What do you get up to in your spare time?

I have several hobbies – I love music and have built up an extensive vinyl collection. I enjoy hanging out with my girlfriend and we love traveling and exploring new cities together. I’m also always on the look out for new brands and products to add to my wardrobe!

The 30 Year Sweatshirt
The 30 Year Sweatshirt
  • If you had one piece of advice to budding entrepreneurs just starting out, what would it be?

Don’t be afraid of failure. There will be times where you feel like you’re not getting anywhere and then all of a sudden your hard work seems to pay off. And always aim high!

  • What’s next for Tom Cridland, the boy and the brand?

We’re in the process of launching our 30-year Jacket to add to our 30-year collection. We always take customer feedback into account and use this to grow our collection. We also have plans to introduce Tom Cridland shirts and a 30-year Christmas jumper in time for Christmas!