Missguided is dangerous. I’ve got the app and the website in my bookmarks page; and with its very generous flash sales, I’m practically keeping the coat hanger market afloat singlehandedly. Our new house came with beautiful, massive fitted wardrobes, and Will better watch out; I’ll be encroaching on his space soon.
With celebrity collaborations including Amber Rose and Jourdan Dunn, the brand also opened its first ever standalone store in Westfield Stratford last year.
Now, Missguided has managed to top the fragrance charts with its debut scent, Babe Power.
The perfume sold out in less than three hours on its release and became the top-selling fragrance in-store. At only £28, it’s much more accessible to those on a budget – it’s a very decent size too.
As reported in The Evening Standard, speaking of the scent’s success, Sanjay Vadera, CEO of The Fragrance Shop, said: “Missguided Babe Power has shot to the top of our best-selling luxury fragrances and is our fastest selling scent at launch.
Considering the success of the fast fashion industry, we knew it would be popular, but we never envisaged the effect it would have on sales.”
“Babe Power gives customers an entrance point to a more accessible luxury and it has been a runaway success.
Our stores up and down the country have reported customers snapping up the fragrance.”
What I thought
Designed with ‘strength and femininity’ in mind, Babe Power has top notes of grapefruit and sour cherry, a heart of orange blossom and base notes of vanilla, candy floss and amber crystals.
The scent isn’t exactly subtle! It’s quite strong and sweet and I felt a little overbearing wearing it to work, although it was quite nice to get little whiffs of it all day and know that the perfume was still ‘working’ (does anyone else get that, where you can’t smell it anymore?). However, it was absolutely perfect for a Saturday night out in town – a perfect addition. The packaging is really cool, too – rose gold and in the style of a drinks can. Top marks.